One Dream Wedding.
It's the perfect union of philanthropy and romance. Nearly 100 engaged couples entered our contest sponsored by Roman Jewelers. Ten finalist couples were selected to carry out their “Good Deed Plan,” a fund-raising proposal they wrote on behalf of the charity of their choice. The winning couple — the team who generated the most goodwill and donations for their charity — received an all-expenses-paid dream wedding worth $100,000.
The brainchild of our creative strategist Kathy Cecilian, this promotion generated tons of buzz — and helped solidify Roman Jewelers’ position as the area’s pre-eminent wedding jeweler. You gotta love it.