The face of community healthcare.

Hunterdon Medical Center needed a shot in the arm. This community hospital in central New Jersey is surrounded by big-name competitors like Sloan-Kettering and Robert Wood Johnson — medical centers known for world-class care.  

While the quality of care and specialty medicine at Hunterdon is comparable to what these other medical centers offer, local residents don’t perceive it that way. So a comprehensive rebranding campaign was prescribed. We're helping to give the hospital a face and a presence in the community – and make it top-of-mind for top-of-the-line medical care.