Tour de Pier
Each May since 2013, we help set up several hundred spin bikes on the iconic Manhattan Beach Pier for an all-out pedaling party. All the proceeds from Tour de Pier go to fighting cancer through a variety of beneficiaries. The team at Launchpad created the brand identity and all the marketing materials for this important event, and Jay Hoeschler is one of the founding board members.
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Tour de Pier Creative Credits | Photographer: Jeff Berting | CD: Jay Hoeschler