Tour de Pier
Each May since 2013, we help set up several hundred spin bikes on the iconic Manhattan Beach Pier for an all-out pedaling party. All the proceeds from Tour de Pier go to fighting cancer through a variety of beneficiaries. The team at Launchpad created the brand identity and all the marketing materials for this important event, and Jay Hoeschler is one of the founding board members.
Tour de Pier Creative Credits |  Photographer: Jeff Berting  |  CD: Jay Hoeschler

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