Victory at Verrado
Phoenix is home to some of the most successful Active Adult communities in America. In fact, it’s where the concept began nearly 60 years ago with Del Webb’s first Sun City. But it’s no surprise that today’s active adult is very different from back in the day, and many wouldn’t be caught dead in a Sun City. So it was essential to the business plan that we create a totally different experience for Victory. One that promises a thrilling new stage in life at 55.
With the strategy created by our partners at Cecilian Worldwide, this campaign has generated a database of over 8000 prospects, which we engage regularly with an entertaining and informative digital campaign, and traffic to Victory and Verrado is at an all-time high.
Verrado Creative Credits | Strategy: Cecilian Worldwide | AD: Jessica Booth | CW: Boni Peluso | Illustration: Martin Haake | Photography: Doug Hoeschler | Music: Dan Radlauer | Animation: Shadow Machine | CD: Jay Hoeschler